Qu'est-ce que SociaLover ?

SociaLover est une plateforme IA tout-en-un qui permet de creer des visuels publicitaires, des videos UGC et des avatars IA en quelques secondes, sans competence graphique. Elle est optimisee pour TikTok, Instagram, YouTube et Facebook.

SociaLover est-il gratuit ?

Oui, SociaLover propose un plan gratuit pour commencer. Des plans Pro et Agence avec plus de tokens et de fonctionnalites sont disponibles.

Quels modeles IA sont utilises ?

SociaLover integre les meilleurs modeles IA : Flux, DALL-E 3, BFL pour les images, et Veo 3, Sora 2, Kling 2.1, Runway et Wan 2.5 pour les videos.

Pour qui est fait SociaLover ?

SociaLover est concu pour les e-commercants, les agences publicitaires, les social media managers, les createurs de contenu et les influenceurs qui souhaitent produire des publicites professionnelles rapidement et a grande echelle.

A brand kit is the document (or the tool) that centralises everything defining a brand’s visual identity: colours, typography, logo, tone of voice and visual references. In an AI workflow it is also what drives and constrains every generation tool you use.

What should a brand kit contain?

Six elements: the colour palette with HEX, RGB and CMYK codes; two or three typefaces with their allowed weights; the logo and its variations in vector format; the tone of voice; a moodboard of six to twelve visual references; and the formats and templates you export to.

Why does a brand kit matter more with AI?

Because without a central kit, each tool produces in its own palette: Creative Designer in one, Studio Image in another, Avatar Lab in a third. The result is a fragmented identity that hurts recall and trust, and the more you generate, the faster it fragments.

How do you feed a brand kit to an image generator?

Put the HEX codes and the visual references directly in the prompt, in the form "[HEX] colour palette, [BRAND] aesthetic, [REFERENCE BRAND] style". In SociaLover the kit is stored in the interface instead, and the creation tools apply it to what they generate.

How many fonts should a brand kit have?

Two or three at most: one for headlines with a strong personality, one for body copy chosen for legibility, and optionally one for accents. Specify which weights are allowed for each, otherwise consistency slips as soon as several people produce creatives.

How often should the visual references be updated?

Quarterly. The moodboard is what steers the aesthetic direction of your AI generations, so it is the element worth putting on a recurring refresh. Six to twelve images that reflect where the brand is going, not where it was.

Brand Kit: Why and How to Centralize Your Visual Identity for AI Ads

The brand kit is the foundation of any consistent ad creation with AI. How to build it, which elements to include, and how to use it to speed up creative production while keeping a strong brand identity.

SociaLover Team · March 10, 2026 · 3 min read

Your brand kit is your visual constitution. It's the document (or tool) that centralizes everything defining your brand's visual identity: colors, typography, logo, tone, visual references. In 2026, the brand kit has become even more critical. Because it's what drives and controls all of your AI ad-creation tools.

Why the brand kit is crucial in an AI workflow

Without a centralized brand kit, every AI tool you use produces visually inconsistent output. Your Creative Designer generates creatives in one palette, your Studio Image in another, your Avatar Lab in a third. The result: a fragmented brand identity that hurts recall and trust.

With a centralized brand kit

All your creatives share the same primary and secondary colors

Typography stays consistent across every format (banner, story, video)

The tone of your copy is aligned with your defined brand voice

Your visual references steer AI generations in the right aesthetic direction

The brand kit sits at the front of the production chain

Stored once

Brand kit: colours, type, logo, tone, references, formats

Generation

Creative Designer and Studio Image read it

Validation

Human check against the kit

Export

One cut per placement

Publication

Meta, TikTok, LinkedIn

Where the kit actually lives in an AI workflow: not as a PDF filed away somewhere, but as the first node of the chain. It is read at generation time, checked again at validation, and consumed one last time at export · where the formats and safe margins stored in element 6 decide how each creative gets cut. This is the sequence described in this article, not a measurement.

Two ad creatives sharing the same layout, palette and typography

The 6 essential elements of a Brand Kit

1. Colour palette

Primary, secondary, accent and neutrals · HEX, RGB and CMYK for each

2. Typography

Two or three typefaces at most, with the weights you allow

3. Logo and variations

Main, reversed, logomark and favicon in vector, plus the minimum clear space

4. Tone of voice

The adjectives that define you, with on-brand and off-brand examples

5. Visual references

A moodboard of 6 to 12 images, refreshed quarterly

6. Formats and templates

1:1, 9:16, 16:9 and 4:5, with text zones, grids and safe margins

The six elements, in the order the section below details them. Only two of them carry a number, and both are ceilings rather than targets: two or three typefaces at most, six to twelve reference images. Everything else is a decision you take once and write down.

Primary

#1A1A2E

Secondary

#16213E

Accent

#0F3460

CTA

#E94560

The example palette from element 1 below, rendered instead of written: a dark primary, a secondary that sits right next to it, a deeper accent, and a CTA colour that deliberately breaks the set. That contrast is the entire job of a CTA colour.

1. Color palette

Primary color (your signature color), secondary (complement), accent (calls to action), neutrals (backgrounds, text). Note the HEX, RGB, and CMYK codes for each color.

Example

Primary: #1A1A2E / Secondary: #16213E / Accent: #0F3460 / CTA: #E94560

2. Typography

Two or three fonts max: one for headlines (strong personality), one for body text (legibility), and an optional one for accents. Specify the allowed weights.

Example

Headlines: Playfair Display Bold / Body: Inter Regular/Medium / Accent: Inter Italic

3. Logo and variations

Main logo (light backgrounds), reversed logo (dark backgrounds), simplified logo (small formats), minimum clear space. In vector formats (SVG, AI).

Example

Main logo, white logo, logomark only, favicon

4. Tone of voice

Adjectives that define your voice (e.g., "direct, expert, warm"). What you are AND what you are not. Examples of on-brand and off-brand copy.

Example

In: "Generate your ads in 5 minutes" / Out: "Our innovative solution is revolutionizing marketing"

5. Visual references

A moodboard of 6-12 images that capture the aesthetic you're going for. Useful for steering AI generators. Update it quarterly.

Example

Screenshots of competitor ads that inspire you, mood photos, color references

6. Formats and templates

The dimensions of your main formats (1:1, 9:16, 16:9, 4:5) with predefined text zones. Grids and safe margins.

Example

Template 1080x1080 Meta Feed, 1080x1920 Story/Reels, 1200x628 Link Preview

The order to build the six elements in

Start

Collect what already exists

Elements 1-2

Fix the palette and the type

Element 3

Export the logo set in vector

Element 4

Write the tone of voice

Elements 5-6

Moodboard, then format templates

Once

Store it all in the Brand Kit

The same six elements, this time as a build order rather than a list. Colours and type come first because the moodboard and the templates are judged against them; the logo set, the tone and the references follow. The last node is the one that changes anything in an AI workflow · the kit is stored once, then read by the tools, instead of being restated in every prompt.

Using the Brand Kit in your AI tools

Once your brand kit is built, here's how to plug it into your AI creation workflows:

Image generators (FLUX.2, Nano Banana 2)

Include the HEX colors and visual references in your prompts: "[COLOR HEX] color palette, [BRAND] aesthetic, [REFERENCE BRAND] style".

SociaLover Brand Kit

Centralize your logo, colors, fonts, and references right in the interface. The creation tools (Creative Designer, Studio Image) can then apply your brand kit to what they generate.

LLMs for copy (Claude, ChatGPT)

Include your "tone of voice" in the system prompt: "Write in the tone of [BRAND]: [ADJECTIVES]. Avoid: [OFF-BRAND PHRASING]."

Graphic editors

Most design editors let you save a brand palette and your fonts at the workspace level. Import them there too, so the manual work stays aligned with what you generate.

The brand kit checklist: the six elements, what you store for each, and where it is actually consumed in an AI workflow.
Element	What you store	Where it is used
1. Colour palette	HEX, RGB and CMYK for the primary, secondary, accent and neutrals	Pasted into image prompts as "[HEX] colour palette", and applied by the creation tools
2. Typography	Two or three typefaces, with the weights you allow	Every text layer: headlines, body copy, accents
3. Logo and variations	Main, reversed, logomark and favicon in vector format, plus the minimum clear space	Uploaded once into the Brand Kit and reused by the creation tools
4. Tone of voice	The adjectives that define your voice, plus on-brand and off-brand examples	The LLM system prompt: "Write in the tone of [BRAND]: [ADJECTIVES]"
5. Visual references	A moodboard of 6 to 12 images, refreshed quarterly	Steering image generators toward the right aesthetic
6. Formats and templates	Your 1:1, 9:16, 16:9 and 4:5 dimensions with text zones, grids and safe margins	Every export, so a creative is cut for each placement

Frequently asked questions

What is a brand kit?: A brand kit is the document (or the tool) that centralises everything defining a brand’s visual identity: colours, typography, logo, tone of voice and visual references. In an AI workflow it is also what drives and constrains every generation tool you use.
What should a brand kit contain?: Six elements: the colour palette with HEX, RGB and CMYK codes; two or three typefaces with their allowed weights; the logo and its variations in vector format; the tone of voice; a moodboard of six to twelve visual references; and the formats and templates you export to.
Why does a brand kit matter more with AI?: Because without a central kit, each tool produces in its own palette: Creative Designer in one, Studio Image in another, Avatar Lab in a third. The result is a fragmented identity that hurts recall and trust, and the more you generate, the faster it fragments.
How do you feed a brand kit to an image generator?: Put the HEX codes and the visual references directly in the prompt, in the form "[HEX] colour palette, [BRAND] aesthetic, [REFERENCE BRAND] style". In SociaLover the kit is stored in the interface instead, and the creation tools apply it to what they generate.
How many fonts should a brand kit have?: Two or three at most: one for headlines with a strong personality, one for body copy chosen for legibility, and optionally one for accents. Specify which weights are allowed for each, otherwise consistency slips as soon as several people produce creatives.
How often should the visual references be updated?: Quarterly. The moodboard is what steers the aesthetic direction of your AI generations, so it is the element worth putting on a recurring refresh. Six to twelve images that reflect where the brand is going, not where it was.

Conclusion

A well-built brand kit is what turns a pile of AI tools into a coherent production line. You produce faster: and, above all, more consistently. SociaLover includes a built-in Brand Kit where you store your logo, colors, fonts and references once, so the creation tools can reuse them instead of you re-specifying your identity in every prompt.